The Walmart database is estimated to contain 2.5 petabytes of data. That is a 25 followed by 14 zeroes. Which seems pretty big until you look at a real “big data” project, NASA’s climate simulation centre (NCCS) which is 13 times the size. You’d think they would be better at weather forecasts with all that […]
Technology vs. marketing – are we forgetting the basics?
From the introduction of mass printing in the 15th Century, the latest technology has always been the new “new” for marketers. Of course there have also been downsides; in 1864 wealthy Americans were offered get-rich-quick schemes via unsolicited telegraph messages – the first SPAM? So why hasn’t marketing changed out of all recognition with each […]