Customer acquisition in the financial community
A fresh and creative approach generated exceptionally high conversion rates for AccountingWEB
AHK was briefed to run a new recruitment programme to increase the active membership of this highly influencial financial community.
First we introduced a more targeted approach and created a series of new propositions. We then produced highly relevant communications that made a significant impact on registrations, attendance at events and purchasing of user guides.
AHK’s strategic, data-driven approach helped the campaign achieve higher than expected conversion rates.
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- Client: AccountingWEB
- Skills: Creative concept, proposition and messaging, sales collateral, strategy, targeting.