Blind Veterans UK
reflect on best performing raffle campaign
With response rates generally down in the not for profit sector, Blind Veterans UK turned to AHK for some fresh thinking and creative ideas.
By looking in detail at the profile of the charity’s donor base and assessing the results of previous campaigns, AHK was able to develop a proposition that achieved the right balance between the cause and the desire to win.
We also used imagery and language that was most appealing to this target audience.
The campaign easily out-performed the target set and equivalent campaigns over previous years. Response rates and average gift size were both higher than anticipated. The team at Blind Veterans UK were delighted the campaign delivered so much to the charity’s funds.
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If you’re looking to get more out of your fundraising campaigns, we’ll be very happy to show you how.
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- Client: Blind Veterans UK
- Skills: Creativity, analytics, measurement, segmentation, studio, strategy.
- Website: Blind Veterans UK