Canon content

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Content marketing increases Canon cross sell rates

Canon camera owners are persuaded to purchase additional lenses through a coordinated email programme

”B2C”
  • Helping customers click with Canon

    AHK has worked with Canon for over 20 years, consistently delivering high levels of creativity and effectiveness to both the B2C and B2B sectors of the business.

    The Situation

    AHK was tasked to drive more customers to the Canon online store, to select a new lens for their camera.

    We developed an automated programme of activity triggered by customer preferences and behaviour, targeting their technical ability and preference to capture landscape, portrait or action pictures.

    In total, there were 4 emails sent a week apart, combining inspiration, education and a promotion.

    Solution

    By creating content that was relevant, quick to read and interactive we achieved the highest click through rates and conversions of all their ecommerce activity

    The results

    The You Connect ezine programme regularly achieves significantly higher opens and click throughs than those of its competitors. The exceptionally high numbers of hits and images entered are also a testament to the success for consumers.

    Find out more

    Interested in creating a content marketing programme with high click through rates? AHK have the expertise. Call AHK today on 01403 730400 or contact us. For up to the minute news and insights follow us on

    • Client: Canon
    • Skills: Analytics, broadcast, email, measurement, pan-european, segmentation, social media, strategy, web content.
    • Website: You Connect

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