Canon Europe

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Customer communication programme

Canon gets closer to its customers

”B2C”
”B2B”
  • Helping customers click with Canon

    AHK has worked with Canon for over 15 years, consistently delivering high levels of creativity and effectiveness to both the B2C and B2B sectors of the business.

    The challenge

    Canon needed to get closer to its end consumers as research showed that products were bought but not understood, leading to disengagement. This direct relationship had to be developed without alienating retailers.

    The solution

    You Connect

    You Connect is a monthly ezine programme across email, web and social media bringing news, articles and great photos to Canon consumers. It increases loyalty by stimulating engagement and encouraging further product purchases.

    The lifeblood of You Connect is fresh content, matched to customers’ stated photographic abilities and interests. For instance, there are three levels of guides covering subjects from simple hints on composition to detailed tutorials involving manual settings and custom functions. Blogs from professionals encourage members to try new ideas and subjects with their Canon camera.

    AHK has also developed a series of apps using Agile Methodology to help consumers engage with the brand. Most popular is The Gallery, a celebration of members’ own shots that culminates each year in a hugely popular competition for the best photo. Each issue, an image entered for The Gallery is chosen and the photographer describes the story behind it, revealing their tips.

    The agency also consults on strategic direction, contact strategy, measurement, broadcast and production processes.

    The results

    The You Connect ezine programme regularly achieves significantly higher opens and click throughs than those of its competitors. The exceptionally high numbers of hits and images entered are also a testament to the success for consumers.

    Find out more

    To talk about how AHK can help you resolve your own marketing challenge, Call AHK today on 01403 730400 or contact us. For up to the minute news and insights follow us on

    • Client: Canon
    • Skills: Analytics, broadcast, email, measurement, pan-european, segmentation, social media, strategy, web content.
    • Website: You Connect

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