Corel Europe

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Pan-European reseller support

Revamped programme increases reseller engagement and sales

The Story

A push and pull strategy that gave added momentum to Corel software sales.

Briefed to launch a reseller recognition programme, AHK introduced a coordinated approach to selling Corel’s range of B2B products using push and pull strategies.

The activity was a key factor behind a significant sales increase, giving much needed support to an under-resourced European marketing team.

Find out more

To talk about how AHK can help you resolve your own marketing challenge, call AHK today on 01403 730400 or contact us. For up to the minute news and insights follow us on

  • Client: Corel
  • Skills: Creative concept, database, direct mail, pan-European, research, sales collateral, strategy.



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