Pan-European reseller support
Revamped programme increases reseller engagement and sales
A push and pull strategy that gave added momentum to Corel software sales.
Briefed to launch a reseller recognition programme, AHK introduced a coordinated approach to selling Corel’s range of B2B products using push and pull strategies.
The activity was a key factor behind a significant sales increase, giving much needed support to an under-resourced European marketing team.
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- Client: Corel
- Skills: Creative concept, database, direct mail, pan-European, research, sales collateral, strategy.