Customer insight helps inspire successful rebranding for an IT solutions company
AHK used a rebranding opportunity to help PXtech increase its appeal to a wider audience of major customers.
A series of new propositions was created for key marketplaces and executed via a communication programme targeting key customers. This activity included a new interactive website and targeted email campaign.
Monthly e-newsletters were produced targeting entrepreneurs who own Subway restaurants.
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- Client: PXtech
- Skills: Creative concept, branding, email, proposition and messaging, web content.