Improving communication performance
Creating an immediate profit for Axa’s corporate partnership activity.
AXA UK was built through the acquisition of major financial services companies. It now needed to communicate the strengths of the group as a whole, as well as individual brands’ own values. In other words; to make the whole greater than the sum of the parts. AHK was ideally qualified to help given its financial services experience, increasing response rates for companies including Aviva, Scottish Life, PPP and Guardian Financial Services.
We were briefed to use our Intelligent Marketing approach to improve the performance of communications to key target audiences.
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- Client: Axa UK
- Skills: Creative concept, partnerships proposition and messaging, sales collateral,