New creative ideas and improved results to email activity
Utell Hotels and Resorts did the majority of its email marketing inhouse however stagnant response rates and the introduction of a new product encouraged it to call in AHK for some fresh creative thinking.
AHK helped increase booking volumes by 50% for the Groups&Events reservation service from Utell Hotels and Resorts, the world’s largest hotel representation service run by Pegasus Solutions.
As part of Utell Hotels & Resorts strategy to increase multiple reservations, it launched a new enhanced Groups & Events service to the global travel trade. AHK’s brief was to create a suite of eye-catching communications to raise awareness of the dedicated service, generate online bookings and deliver leads for their team of telephone reservations agents.
We started by identifying the core benefits of the service to travel agents and distilled that into a creative proposition to cover the global launch and ongoing marketing activity across EMEA, Americas and Aspac regions.
Amongst the material created were specific launch emails that dramatised the breadth of venues available and took the agents directly to their dedicated part of the Utell website.
The end result was a successful marriage of eye-catching visuals with high email deliverability.
The emails were broadcast in multiple languages worldwide, with supporting landing pages, banner ads and sales material.
The launch has transformed the level of business for the Group Reservations Team, increasing volume by around 50%.
What the client said
“When we saw the results it certainly put a smile on our face.”
Utell Hotels & Resorts
Find out more
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- Client: Utell Hotel and Resorts
- Skills: Creative concept, banner ads, data analysis, email, landing pages, proposition and messaging, sales collateral, translation, web content.