I was lecturing at the Institute of Digital & Direct Marketing and we had an interesting discussion on B2B content marketing. Particularly, how marketing and digital managers are under a lot of pressure to produce web/social media content themselves, often with little or no help. The students on the course described that colleagues can be […]
Web and Social Media; be selective with the ways to re-use content
A while back we blogged about the perils of using the same content across a range of media without considering their differences. We stick by what we said then but we also know that it makes sense to maximise the use of assets. A client for whom we create web and email content recently asked […]