In May, You Tube celebrated eight years of phenomenal growth http://youtube-global.blogspot.co.uk/2013/05/heres-to-eight-great-years.html At AHK we have first-hand experience of this explosion in the use of video. Over the last 12 months we’ve seen a dramatic rise in the number of requests from clients for us to provide video services. Here are some examples of the types […]
Why AHK recommends marketing workshops
Last week AHK held a morning workshop with a new client. Both parties came out of the session feeling that it had been really successful. Here are just a few of our thoughts on why running a workshop is a good idea and how it can help facilitate the development of a more effective marketing […]
Marginal gains – it’s not just for professional cyclists
How attention to detail can improve email performance Congratulations to Dave Brailsford on winning Coach of the Year at last night’s BBC Sports Personality of the Year Awards. The mastermind behind the success of the GB Cycling Team and Team Sky joked that the opposition were convinced they were using “magic wheels”. Clare Balding, who […]
Digital copywriting that engages and motivates
There’s a funny thing about writing for digital media; people think that one size fits all. What works for a product page will be fine for a customer newsletter, tweet, video or Facebook comment. Maybe it’s because we use similar devices to view them all so why would the copy be different? Don’t get me […]
In the hunt for ever-increasing profits, are Apple design standards slipping?
I’ve been boring the team here rigid with tales of Steve Jobs having finally got round to reading his biography over the summer. It’s a fascinating read which I would recommend to anyone especially those who still have it on their bookshelves since last Christmas, as I did, until last month. When the iPhone 5 […]
Testimonials – how to get them out of your clients
One of our client’s recently relaunched a service and we wanted to include a testimonial in some follow-up activity for it. Customers are happy with the service and results are going well but unfortunately our client is finding it very difficult to get anyone to commit to a formal testimonial. In the short term AHK […]
More cost-effective emails. Or just more emails?
I recently bought a tyre from one of the leading online suppliers. A few days later I received a follow-up email from the MD asking me to rate the experience for their website. No problem. This morning I received another email from him; now he’d like me to rate my experience on Trustpilot, an independent […]
Product Registration – How you can improve sign up levels
I was complaining the other day that I never receive emails from a well-known electronics company even though I had registered my purchase with them. Checking back I discovered an unread email in my junk folder telling me that I needed to click on a link to confirm my registration. The link has now expired […]
Become a media tycoon – send an email
We were chatting with a prospect recently who asked us how to show an ROI on her company’s email programme. They don’t have an e-store and can’t track sales through retailers. Like a lot of manufacturers and distributors, really. In this case, she was looking to justify expanding the programme and make her budget secure […]
Email templates or comfort blanket?
As your finger hovers over the mouse for that final click, you hesitate. And why not – you are about to send thousands upon thousands of emails with multiple messages in 23 different languages to Europe, using the customer file jealously guarded by your company, and all this in a blink of an eye. What’s […]