I recently had the pleasure of sorting through a long forgotten personal email inbox. In the last year, 5,683 emails had been delivered. A couple of hours later I had cleared it out and unsubscribed from many of the organisations. This gave me quite a bit of time to think about these email campaigns. Possibly […]
Measure and improve Net Promoter Score using email marketing
We have been talking to a number of companies in the consumer durables sector whose primary means of sales distribution is via third party dealer networks. So, customer engagement programmes need to drive consumers back to their retailer, which means ROI measurement is a challenge. One way is to do this is to use the […]
Marginal gains – it’s not just for professional cyclists
How attention to detail can improve email performance Congratulations to Dave Brailsford on winning Coach of the Year at last night’s BBC Sports Personality of the Year Awards. The mastermind behind the success of the GB Cycling Team and Team Sky joked that the opposition were convinced they were using “magic wheels”. Clare Balding, who […]
More cost-effective emails. Or just more emails?
I recently bought a tyre from one of the leading online suppliers. A few days later I received a follow-up email from the MD asking me to rate the experience for their website. No problem. This morning I received another email from him; now he’d like me to rate my experience on Trustpilot, an independent […]
Product Registration – How you can improve sign up levels
I was complaining the other day that I never receive emails from a well-known electronics company even though I had registered my purchase with them. Checking back I discovered an unread email in my junk folder telling me that I needed to click on a link to confirm my registration. The link has now expired […]
Become a media tycoon – send an email
We were chatting with a prospect recently who asked us how to show an ROI on her company’s email programme. They don’t have an e-store and can’t track sales through retailers. Like a lot of manufacturers and distributors, really. In this case, she was looking to justify expanding the programme and make her budget secure […]
Email templates or comfort blanket?
As your finger hovers over the mouse for that final click, you hesitate. And why not – you are about to send thousands upon thousands of emails with multiple messages in 23 different languages to Europe, using the customer file jealously guarded by your company, and all this in a blink of an eye. What’s […]
Email data – is your list as big as you think?
We’ve recently been analysing some email data for a B2B client. They had been meaning to do it themselves for a while but had never found the time. However as responses continued to fall they decided to get an expert in to look at it for them. AHK started by isolating all the unsubscribes, hard […]
Email subject lines – the long and short of it
Bored of the games on your computer? Then spend some time on a fruitless google search – “email subject lines length” should do the trick nicely. You can even claim it as research if your boss wanders by. The web is full of helpful advice on the subject. Most often you’ll be told that shorter […]