Registration forms – just who are they for?

I love information; after all, I am a marketer who believes in the power of data to improve communications. So a registration form is something of a guilty pleasure with all the information it contains on prospects and customers. But do we get so wrapped up in what we want from the data that we […]

Email – The second coming

For the last 10 years, we’ve been hearing about the demise of email. All sorts of new things were due to replace it. But, interestingly, we think it is one of the final alleged nails in email’s coffin that has actually made it more relevant than ever. The arrival of smartphones and tablets is seeing […]


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