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Customer acquisition in the financial community

A fresh and creative approach generated exceptionally high conversion rates for AccountingWEB

The Story

AHK was briefed to run a new recruitment programme to increase the active membership of this highly influencial financial community.

First we introduced a more targeted approach and created a series of new propositions. We then produced highly relevant communications that made a significant impact on registrations, attendance at events and purchasing of user guides.

AHK’s strategic, data-driven approach helped the campaign achieve higher than expected conversion rates.

Find out more

To talk about how AHK can help you resolve your own marketing challenge, call AHK today on +44 7891 006973 or contact us. For up to the minute news and insights follow us on

  • Client: AccountingWEB
  • Skills: Creative concept, proposition and messaging, sales collateral, strategy, targeting.



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