Corel Europe

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Pan-European reseller support

Revamped programme increases reseller engagement and sales

The Story

A push and pull strategy that gave added momentum to Corel software sales.

Briefed to launch a reseller recognition programme, AHK introduced a coordinated approach to selling Corel’s range of B2B products using push and pull strategies.

The activity was a key factor behind a significant sales increase, giving much needed support to an under-resourced European marketing team.

Find out more

To talk about how AHK can help you resolve your own marketing challenge, call AHK today on +44 7891 006973 or contact us. For up to the minute news and insights follow us on

  • Client: Corel
  • Skills: Creative concept, database, direct mail, pan-European, research, sales collateral, strategy.



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