Sun Microsystems

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Support & Services Marketing

Maximising sales through focussed communications

The Story

  • Sun Microsystems needed to maximise customer value through improved customer renewal rates and increased sales of additional services.

    To do this we needed to get under the skin of senior IT executives to find how Sun could help them.

Find out more

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  • Client: Sun Microsystems
  • Skills: Database development, direct mail, proposition and messaging, targeting.



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