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Improving communication performance

Creating an immediate profit for Axa’s corporate partnership activity.

The Story

  • AXA UK was built through the acquisition of major financial services companies. It now needed to communicate the strengths of the group as a whole, as well as individual brands’ own values. In other words; to make the whole greater than the sum of the parts. AHK was ideally qualified to help given its financial services experience, increasing response rates for companies including Aviva, Scottish Life, PPP and Guardian Financial Services.

    We were briefed to use our Intelligent Marketing approach to improve the performance of communications to key target audiences.

Find out more

To talk about how AHK can help you resolve your own marketing challenge, Call AHK today on +44 7891 006973 or contact us. For up to the minute news and insights follow us on

  • Client: Axa UK
  • Skills: Creative concept, partnerships proposition and messaging, sales collateral,



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