The Story

”Challenge”

”Solution”

”Result”

• Cornhill Direct had identified partnerships as an alternative distribution channel and a great way to gain access to new markets. AHK was commissioned to develop a programme to open up new opportunities for the
  partnership team.

• Through interviews with existing partners we established the true benefits of partnering with Cornhill Direct and used this to develop a compelling proposition to motivate new prospects. We then created communication material to support every stage of the partner recruitment process including a dedicated microsite and email template. The “Pure and Simple” theme ran throughout utilizing bold colours and striking imagery to generate cut through.

  Working closely with the partnership team we built a database of key prospects that met tightly defined criteria. We then contacted each prospect to ascertain their situation and to convey the benefits of partnering with Cornhill Direct.

• Straightaway we found there was a genuine interest in what Cornhill Direct had to offer and we were able to set up meetings with key decision makers.Within a very short period of time new partners were signed up and the programme had helped give the partnership team a much higher profile within the organisation.