The A level and GCSE results are now out and over the last few weeks we have been busy congratulating/commiserating with various relatives over their success/disappointment. It struck me that regardless of the arguments regarding the comparative performance of one year versus the next at least all that hard work is rewarded with one definitive […]
Measure and improve Net Promoter Score using email marketing
We have been talking to a number of companies in the consumer durables sector whose primary means of sales distribution is via third party dealer networks. So, customer engagement programmes need to drive consumers back to their retailer, which means ROI measurement is a challenge. One way is to do this is to use the […]