10 good reasons to use video in B2B marketing


  1. Video is easy to understand – images are processed by the brain 60,000 times more readily than words, so it’s especially good if your product/service is technical or in any way complicated
  2. Video tends to be more memorable than text – http://contently.com/strategist/2013/03/20/the-ultimate-case-for-video-marketing-infographic/
  3. Video conveys brand personality better than text alone – let your customers hear your voice and see the people behind your brand/service
  4. Video can capture your customers’ thoughts too and bring your case studies to life
  5. Video is easy to share – transcends language barriers
  6. Video is highly flexible – use it on websites, at events, across social media
  7. Improve your search ranking by adding new video content to your site –  Youtube is the second most highly visited search engine after Google
  8. Video can increase the amount of time a visitor spends on your website http://www.rossiterandco.com/blog/news/10-web-video-statistics-you-need-to-know
  9. Video can help you stand out – you’ll probably find most of your competitors haven’t started using video extensively in their marketing yet.
  10. It doesn’t have to be expensive or time consuming. For details of AHK’s video marketing services see last month’s blog https://www.andersonhearnkeene.co.uk/blog/?p=68



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