- Video is easy to understand – images are processed by the brain 60,000 times more readily than words, so it’s especially good if your product/service is technical or in any way complicated
- Video tends to be more memorable than text – http://contently.com/strategist/2013/03/20/the-ultimate-case-for-video-marketing-infographic/
- Video conveys brand personality better than text alone – let your customers hear your voice and see the people behind your brand/service
- Video can capture your customers’ thoughts too and bring your case studies to life
- Video is easy to share – transcends language barriers
- Video is highly flexible – use it on websites, at events, across social media
- Improve your search ranking by adding new video content to your site – Youtube is the second most highly visited search engine after Google
- Video can increase the amount of time a visitor spends on your website http://www.rossiterandco.com/blog/news/10-web-video-statistics-you-need-to-know
- Video can help you stand out – you’ll probably find most of your competitors haven’t started using video extensively in their marketing yet.
- It doesn’t have to be expensive or time consuming. For details of AHK’s video marketing services see last month’s blog https://www.andersonhearnkeene.co.uk/blog/?p=68